The famous American singer and writer William James Adams aka will.I.am has made collaboration with ‘The Coca-Cola Company’ to launch new clothing line and gear brand-‘Ekocycle’.
The Ekocycle brand initiative was developed to educate consumers about everyday recycling choices and empower their purchasing decisions as part of a social change movement.
The ensembles or apparels of the singer’s collection will be produced from a variety of recycled materials, including plastic bottles and aluminium cans.
The collection is based on modern trends to draw the younger generation attention towards the idea of recycling.
Beside, the trendy apparels, the collection will also have fashionable accessories like bags and hats.
The initiative behind the singer and the multinational beverage corporation’s joint venture is to promote the idea of recycling amongst people and companies through creating or highlighting products that have been made exclusively from recycled materials.